You can be the hero of your marketing department! How? By saving media budget dollars while getting the same
results. How? By reaching your audience with advertising that is memorable and impactful... and that, ultimately,
allows you to avoid all the usual expensive repetittititiiiiiitionssssssss.
And trust me, any brand can be interesting. You don't need to sell condoms to get people talking or to create a
message that goes viral.
Rachel Salios
Account Executive:
Graduated from the Fashion Institute of Design and Merchandising Los Angeles with a degree in Merchandise Marketing.
Expert in developing new business opportunities and establishing stronger relationships with existing clientele while attracting qualified prospects.
Highly effective in the promotion of products through lunch-and-learn seminars, trade shows and event expos for various markets.
Skilled in staffing, training and developing staff through sales training courses and counseling. Expert in developing new opportunities for clients and the creation of bridges between different categories. Able to maintain workflow through knowledgeable management and coordination of all the "actors" involved in the overall process of an agency.
Alberto Gonzalez
Senior Marketing Executive, VP of Marketing with 20+ years of leadership planning, executing integrated marketing strategies for CPG and Grocery industry focusing on Hispanic markets in North America, Mexico and Central America. Member of Cardenas Markets LLC executive Committee focused on integration and growth. Member of the executive committee that drove GRUMA value to triple in a year and a half (2013-2014). Key strategist and leader in driving revenue to $2B in North American markets. Launched a new healthy living product line in 2018 adding $20 M to bottom line. Brand and retail experience. Worked for three of the top Hispanic supermarket chains in California. Key liaison between Mexico, Central America and the U.S. for numerous innovation projects.
Mike Cano
Media VP:
With more than 30 years of experience developing, launching, and leading some of America's most successful media companies, he is regarded as a leading figure for media in the country. He is nationally recognized as a Hispanic media pioneer. Mike provides thought leadership and strategic media guidance to Fortune 500 clients, major advertising agencies, publishers, political advocacy organizations and candidates. Mike's expertise has been acknowledged via numerous awards and distinctions. He led a team that was awarded the prestigious Edward R. Murrow Award for best website. His work experience includes top brands like Intel, Macy's, Sprint, Boost Mobile, AT&T, GM, P&G, Pfizer, MLB, American Heart Association, TD Bank, Latino Coalition, Libre Initiative and many more.
Alexis Flores
Consumer Intelligence/Marketing Research & Insights:
Alexis is a highly driven and passionate marketing research professional with extensive experience generating data-driven insights to feed into business strategies. He specializes in understanding consumer behavior and decision making through the analysis of various data sources, from custom consumer research to behavioral data sources. His experience includes: Market and Opportunity Sizing, Segmentation, Customer Satisfaction, Conjoint (ACA, CBC, ACBC), Brand Tracking (A&U, Health, Equity), Brand Positioning, Ad/Copy Testing, Product Development and Optimization. Alexis also specializes in advanced statistical analysis to deliver actionable insights: Cluster (k-mean & hierarchical), Regression Models, Factor, Correspondence, TURF, Decision Trees (CHAID, CART), Random Forest; Data Mining and Predictive Analytics.
Pablo Carpintero
CEO / Creative Director:
Pablo won a few international awards with pieces that were actually published! And for real clients! Now, working with his own agency, he can help your brand do much more than just "speak"-we can truly speak the language of your target audience with brand messaging that is engaging, persuasive, believable and most important MEMORABLE. As he said during a presentation: You can be the hero of your marketing department! How? By saving media budget dollars while getting the same results. How? By reaching your audience with advertising that is memorable and impactful... and that, ultimately, allows you to avoid all the usual / expensive repetittititiiiiiitionssssssss.
And trust me, any brand can be interesting. You don't need to sell condoms to get people talking or to create a message that goes viral.